Seth Godin, well known American author, entrepreneur, marketer, and speaker, has written a bit about mission statements. He had this to say about it,
“It’s so easy to string together a bunch of platitudes and call them a mission statement. But what happens if you actually have a specific mission, a culture in mind, a manifesto for your actions?
The essential choice is this: you have to describe (and live) the difficult choices. You have to figure out who you will disappoint or offend. Most of all, you have to be clear about what’s important and what you won’t or can’t do.”
Albert Einstein, conversation with Pat Miller, William Miller, & William Hermanns, 112 Mercer St, Princeton, NJ “Death of A Genius,” Life, 38-18 (May 1955):1-64.
(As quoted by) Miller, William. “Death of A Genius.” Life, May 2, 1955. pgs 61-64
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